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About us

Private Hire Iceland is one of the biggest private tour operators in Iceland. We specialize in private guided tours on luxury cars with professional driver-guides.  We operate 24 hours a day, seven days a week, 365 days a year in Iceland. Our goal is to make the best and most enjoyable experience for our passengers. Private Hire Iceland drivers are experienced, qualified Professional Drivers and licensed by the Icelandic Road Administration. All of our vehicles are of high class quality and maintained perfectly.

First and foremost, we are Professional, punctual and reliable. Our drivers can give you advice on how to make the most of your travelling experience.  We are experts in everything that concerns Icelandic tourist attractions and can help to make the most of your travels.

We only use the award winning booking platform Bó to handle all bookings for the best user experience and safest transactions. Rapyd handles all of our online credit card transactions. We are a registered Booking Office and Tour Operator with the Icelandic Tourist Board. By using this website you agree to our Terms & Conditions

Fantastic adventure & incredible service! We would advice everyone traveling to Iceland to use

Julie Banks

The tour was great! The driver was very knowledgeable and fun. Definitely using you again.

Peter Lund

Our company is very pleased with Very reliable and punctual.

Anna C. Whitford

Me and my wife went on the Golden Circle tour and loved it! Thank you 🙂

Clyde Carter

These testimonials are just few of many. Is yours going to be here?

We want to thank you and your driver Fridrik for the perfect service while our stay in iceland!!!

Alina and Ingo

It was nice to have a private tour with a person who is from the country. His English was very good, and he was able to answer all questions we had about where we went and the country. After he got to know us he made a few stops based on our interests. We had lunch at the greenhouse that grows the tomatoes and it was very good. Very beautiful place.

Cynthia E K

Our drive turned out to be the owner of the company. He was excellent and we enjoyed the day. Private car and driver is the only way to go. Highly recommend in Reykjavik.

Barbara S

Frederick was our guide and was wonderful. We really enjoyed having the freedom to go where he recommended and then he stopped a couple places so we could buy some of the Icelandic specialties he had told us about. He also, called and got us reservations for dinner while we viewed the waterfall. Couldn't have been better!

Beverly P

Tour guide, John, was very knowledgeable about pretty much everything 'Icelandic' - in addition to the expected attractions and due to timings, we were also able to visit a second waterfall where we were the ONLY TWO people there, plus a wonderful lunch in a Tomato Greenhouse yes, really - food was excellent, tour was excellent and would have no hesitation in recommending this Tour and John. Many thanks for making the day so perfect.

Mrs S P

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