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Private Hire Iceland ehf, here by known as “Private Hire Iceland” or “we/us/our”

Terms & Conditions

By using our website you agree to be legally bound by these terms, which shall take effect immediately on your first use of our website. If you do not agree to be legally bound by all the following terms, please do not access and/or use our website. We may change these terms at any time by posting changes online.

Please review these terms regularly to ensure you are aware of any changes made by us. Your continued use of our website after changes are posted means you agree to be legally bound by these terms as updated and/or amended.

You may not copy, reproduce, republish, download, make available to the public, or otherwise use our website content in any way except for your own personal, non-commercial use. You also agree not to adapt, alter, or create a derivative work from any our website content except for your own personal, non-commercial use.

Any other use of our website content requires the prior written permission of us. You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of our website.

Payment and pricing
We use Rapyd Financial Network for all credit card collection and PayPro B.V. for Alipay and WeChat payments.

  • To reserve bookings by e-mail we require a deposit of 25% of the total cost – or as advised by Private Hire Iceland. If your booking is within 60 days of departure, then full payment is required. Payment can be made by bank transfer and the bank details can be found on your invoice.
  • Special Requests should be indicated in writing at the time of booking. We will take note of your request and do our best to be accommodated. The provision of any Special Request does not constitute a term of your contract with us unless we have confirmed in writing that your requirement will be met.
  • It is important for you to check the details on the Confirmation Invoice as soon as you get it. In the event of any discrepancy please contact us immediately.
  • The balance is due 60 days before departure. If it is not paid in time, we reserve the right to cancel your travel arrangements and retain your deposit.

All prices are subject to availability and can be withdrawn or changed without any notice. The price is only final when tour is paid in full. Please note that prices quoted are subject to change. All tours are priced according to departure / arrival in Reykjavik area. Any changes to route or extra services asked for by customer are subject to extra charge paid to the driver himself. Private Hire Iceland can, on behalf of the driver, make a claim for those changes if not paid directly to the driver in the end of the tour.

Private Hire Iceland is the online booking site and trading name of a group of individual drivers. These booking conditions govern all bookings with Private Hire Iceland. Any booking made or order placed by you, whether through the company’s website or otherwise, shall be deemed as an offer by you to purchase the relevant package or other travel arrangement subject to these booking conditions.

No contract between you and Private Hire Iceland shall come into existence until Private Hire Iceland accepts full payment and issues a confirmation invoice. The person who makes the booking accepts these conditions on behalf of all members of the party and is responsible for all payment due from the party.

Booking services with Private Hire Iceland are currently only available to persons who are at least 18 years old. By submitting a booking, you warrant and confirm to us that you comply with these arrangements. Booking cannot guaranty you a specific driver, but the next available one.

All bookings made through Private Hire Iceland website, or any other domains selling our services, require a full payment with credit card at the time of booking. Private Hire Iceland do not share your credit card information.

When you select to pay for your booking you will be sent to our payment provider secure website to complete your payment. When payment is completed, you will be returned to Private Hire Iceland where you will be able to retrieve your Voucher and Invoice for the booked tour and its Add-ons, if any. For cancellation policy, please read our cancellation policy below.

Booked services must have the right number of passengers and it is never allowed to follow our driver-guides on separate vehicle (non-Private Hire Iceland vehicle) and be part of the tour.

Pickup time – “No Show”

  • A “No Show”, is when a passenger does not arrive for pickup within a certain amount of time. Upon “No Show” there will be no refunds made to tours/transfers.
  • Provided we get the flight details beforehand, we monitor the flight status and there are no additional charges for flight delays.
  • Our driver-guides wait for maximum 60 minutes from the official “Landed“ time stated on Keflavik airport information screens or on Keflavik  Airport official website. After 60 minutes the tour/transfer is considered as a “No Show”. Delay of late arriving luggage, customs check, or other law enforcement shall be informed by calling to +354-539-3990.
  • Without any flight information our driver-guides wait for 60 minutes from scheduled time. After 60 minutes the tour/transfer is considered as a “No Show”. Delay of late arriving luggage, customs check, or other law enforcement shall be informed by calling to +354-539-3990.
  • All other transfers or tours (other than Keflavik Airport pickup) your driver-guide waits for maximum 30 minutes until your tour is considered as a “No Show”.

Baggage allowances
Baggage allowance per person is one bag weighing up to 23 kg (50 lbs.), One carry-on bag weighing up to 10 kg (22lbs), in addition to one small personal item, such as small handbag or laptop.

Animals and pets
Guide dogs to lead the blind are permitted. No other pets/animals are permitted in our vehicles.

Cancellation & Changes policy
We strongly recommend that all our clients take out comprehensive travel insurance to avoid dispute in case of cancellations or injuries/accidents/death.

Any changes by customer to bookings must be made no less than 48 hours in advance. Failure to do so can result in 100% cancellation fee. If you wish to change or cancel your booking, please contact Private Hire Iceland as soon as possible. Refunds will only be issued to the card used to purchase the services.

General cancellation policy is:

  • Cancellation fee of 100% is charged if cancelled 7 days (168 hours) or less before the event
  • Cancellation fee of 50% is charged if cancelled 14 days (336 hours) or less before the event
  • Cancellation fee of 20% is charged if cancelled 31 days (744 hours) or less before the event

Our partners’ cancellation policy / terms and conditions can be different from Private Hire Iceland and may exceed Private Hire Iceland’s terms and conditions. By buying our partners tours you are additionally agreeing to their exceeding terms and conditions.

All our tours and/or any services are weather and condition dependent.  For your own safety we reserve the right to change your itinerary or to cancel your trip. Please keep in mind that Icelandic weather is extremely variable.

Our guides/drivers are specially trained to deal with such changing conditions and their number one priority is your safety. Please be aware of this priority and please respect your guide’s/driver’s judgment and authority to make these adjustments to your tour. Such changes are more likely around wintertime rather than during other seasons. Our summer trips, operated from May through September, are rarely adversely affected by harsh weather.

Private Hire Iceland ehf reserves the right to cancel all bookings and reservations, when unable to provide the company’s services due to Force majeure event, such as but not limited to weather, strikes, natural disasters, or any other irregularity outside the company’s control. In such an event, no compensation or refund is payable.

Tours intended for Northern lights viewing are never refunded after tour has started, not in part or in full, even though northern lights were not visible.


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Private Hire Iceland is an online booking site and trading name of a group of individual drivers and therefore is not in any way responsible for individual drivers/guides actions or inactions. Any claims shall be directed directly to the driver/guides themselves and their insurance companies. Private Hire Iceland is insured according to Icelandic laws.

By accepting these terms, you agree to participate in the activities offered on the tour at your own risk and that you must take responsibility for your own safety.  Private Hire Iceland does not assume any responsibility for accidents that are caused by its customers or can be traced to their own actions or are caused by factors outside of human control (Force majeure). Passengers are liable for any damages they do to Private Hire Iceland’s properties or their drivers/guides.

Private Hire Iceland claims no responsibility for any loss, damage, accident, injury, sickness, cancellations, or schedule changes due to weather, strike or any other cause beyond Private Hire Iceland control. Private Hire Iceland acts in good faith, and cannot be held responsible for any agent, hotel, airline, guide, restaurant or any other person’s or company’s acts, defaults, or delays in relations to our services.

Private Hire Iceland reserves the right to alter routes, itineraries, or departure times, without prior notice, should the necessity arise. In the case of any changes to flights (domestic and international) or to scheduled travel by cruise, ferry, bus or train, the passenger is responsible for any additional costs incurred because of such changes (e.g., additional nights at a hotel, meals, transfers, etc.), at the time provided.

We therefore advise all customers to have comprehensive travel insurance to meet all contingencies. If, for any reason, you are dissatisfied with your tour, we want to know about it. We recommend you contact us as soon as any incident arises. If you are unable to do so at the time, you must advise Private Hire Iceland in writing within 30 days of your return. If you fail to do so, this may jeopardize your right to any possible compensation.

All information on the website is subject to change.  Private Hire Iceland reserves the right to alter/change/correct mistakes that may possibly appear on the website or published price lists.

This site Private Hire Iceland is operated by or on behalf the co-operation of a group of individual drivers and partners. When you view the site or any domain run by Private Hire Iceland or any of its partners, your visit and any disputes arising from it are subject to this Disclaimer, and our terms & conditions.

We have taken reasonable steps to ensure that the website and all information provided on or through it is accurate. However, Private Hire Iceland take no responsibility for information contained on this Website and disclaims all liability in respect of such information.

We shall not be held liable for any losses you suffer, including any indirect or consequential loss, including but not limited to loss of business or profits or any other financial loss arising out of or in any way connected with the use of this site.

Private Hire Iceland is not responsible for the content of any sites directly or indirectly linked to or linked from any pages on this website. If you consider any linked pages to be inappropriate, illegal, or offensive please let us know by contacting us at [email protected].

Clients are advised that all activities are undertaken entirely at their own risk, and they must always behave in a fit and proper manner in accordance with Private Hire Iceland or their partners guidelines and must take proper responsibility for their own safety. All our tours and/or other services do carry an inherent risks and Private Hire Iceland, or its partners do not assume any responsibility for accidents that are caused by its customers or can be traced to their own actions or are caused by factors outside of human control (Force majeure).

By using our website and with the purchase of our services you agree to these conditions, understand its implications, and accept responsibility for your participation in your tour. Depending on your chosen trip/activities you may be requested to sign an additional liability release on location prior to certain excursions.

Any dispute, controversy or claim arising under, out of or relating to this contract and any subsequent amendments of contracted tours, including, without limitation, its formation, validity, binding effect, interpretation, performance, breach, or termination, as well as non-contractual claims, shall be submitted to mediation in accordance with Icelandic laws. The place of mediation shall be Héraðsdómur Reykjaness. The language to be used in the mediation shall be Icelandic.